Tuesday 18 June 2013

The accidental craft-preneur

This is just a quickie. I've neglected this blog a bit over the last month - I took my "allow yourself time off" message a little too much to heart! ;) But I haven't been idle I can assure you. Quite the contrary in fact.

So I want to take a few moments here to plug some of the areas where I am particularly active, because it is all great content and if you're interested in polymer clay, running a craft business in the UK, or any of the other stuff I occasionally write about on here, you'll love what I'm about to show you.

First off is RebelMouse. If you are at all active on social media I urge you (nay, implore you) to get your own RebelMouse page. It's absolutely great. It takes all the masses of interesting stuff  you pin, tweet, post on Facebook etc, and it collates it all in one place and makes it look aesthetically pleasing while it's at it. You can even get it to post tweets from groups for you. And it is a quick win - it takes minimal time to upkeep (did I just verb a noun there? Bad me) and with a little tweaking you can highlight your best content and even delete or edit the stuff you'd rather keep to yourself.

Here's my RebelMouse.



You can also find it waaaay down somewhere on my right-hand nav, although that's getting a bit out of hand these days. I need to shrink it down a bit.

Secondly I want to plug Pinterest. Six months in and I am still addicted - to the point of being mildly obsessed. OK, forget "mildly" - since I got a smartphone with a bigger screen I have used countless battery hours scrolling through and repinning all the polymer goodness on there. It's like crack. I just can't seem to get enough, and now, as if to taunt me, I have a following! Me, with people who want to see what I pin! Over 680 of them and growing by the dozen every day!



So think about it, craft entrepreneurs, by spending time doing something I enjoy, I am reaching out to a whole community of people. Add a link in your profile to your shop, Facebook or Twitter page and that's hundreds if not thousands (one day) of potential customers finding your stuff. Not to mention that you're building a following of like-minded individuals - people with similar taste, background, or hoarding tendencies (kidding) to you. Instant filtered customer base!

So there you go, my quickie update blog post has turned into a lesson in how to get your name out there and get yourself known for the things you do best and what you love the most.

No comments:

Post a Comment

I welcome your comments, your humour and your support. Please remember that I and any other commenters on here are real people and play nicely. Thanks.