The accidental craft-preneur

This is just a quickie. I've neglected this blog a bit over the last month - I took my "allow yourself time off" message a little too much to heart! ;) But I haven't been idle I can assure you. Quite the contrary in fact.

So I want to take a few moments here to plug some of the areas where I am particularly active, because it is all great content and if you're interested in polymer clay, running a craft business in the UK, or any of the other stuff I occasionally write about on here, you'll love what I'm about to show you.

First off is RebelMouse. If you are at all active on social media I urge you (nay, implore you) to get your own RebelMouse page. It's absolutely great. It takes all the masses of interesting stuff  you pin, tweet, post on Facebook etc, and it collates it all in one place and makes it look aesthetically pleasing while it's at it. You can even get it to post tweets from groups for you. And it is a quick win - it takes minimal time to upkeep (did I just verb a noun there? Bad me) and with a little tweaking you can highlight your best content and even delete or edit the stuff you'd rather keep to yourself.

Here's my RebelMouse.



You can also find it waaaay down somewhere on my right-hand nav, although that's getting a bit out of hand these days. I need to shrink it down a bit.

Secondly I want to plug Pinterest. Six months in and I am still addicted - to the point of being mildly obsessed. OK, forget "mildly" - since I got a smartphone with a bigger screen I have used countless battery hours scrolling through and repinning all the polymer goodness on there. It's like crack. I just can't seem to get enough, and now, as if to taunt me, I have a following! Me, with people who want to see what I pin! Over 680 of them and growing by the dozen every day!



So think about it, craft entrepreneurs, by spending time doing something I enjoy, I am reaching out to a whole community of people. Add a link in your profile to your shop, Facebook or Twitter page and that's hundreds if not thousands (one day) of potential customers finding your stuff. Not to mention that you're building a following of like-minded individuals - people with similar taste, background, or hoarding tendencies (kidding) to you. Instant filtered customer base!

So there you go, my quickie update blog post has turned into a lesson in how to get your name out there and get yourself known for the things you do best and what you love the most.

Rebel with a mouse

Hi there, it's been a while since my last post - shame on me! I had sort of decided to post once a week, on Fridays if possible, and generate some sort of order here. Looks like life got in the way of that one. While I've been quiet on the blog front I have been very busy behind the scenes curating and collating (try saying that one after a medicinal brandy ;)) and generally getting my hands dirty in the world of social media.

Social media has changed a LOT since I last ran a craft business. When I first started out, some time around 2004, the big new thing was Mr Site - a website in a box - and that was about it. I joined Facebook as it was back then, but had no idea how to build an FB page, or connect that page to other websites. I posted on Livejournal, occasionally pimped the website link, did a monthly newsletter, but everything I (and my business partner) did was driven by us and at our pace. This time around I am floored by the changes.

I worked as an online editor for seven years, so I really shouldn't be so surprised with how quickly social media has moved on, but I am. Most publishing companies in the legal compliance arena are just about comfortable with having a Twitter account, perhaps a linkedIn presence, maybe an app or two. I was even perversely proud that I had managed to avoid the dreaded Twitter for so long. Looking back on it now, I think I was steeling myself; plunging into the world of social media is not for the faint hearted or the ill-prepared.

Social media today is not just Twitter, Facebook, Web 2.0 and all that jazz. Social media today is all of those things plus so many more. There's Paper.li, Sulia, RebelMouse, ExploreB2B, Digg, StumbleUpon, Tumblr... there are sites for collating all your social media activity into once place, sites for guided discovery of material of interest to you, sites for networking, groups on Twitter dedicated only to retweeting each other... there's almost too much choice.

So what is a budding craft entrepreneur to do?

My advice is to take it one step at a time. If you try to do too much too quickly you will burn out. After launching my own Paper.li, deleting it, launching a RebelMouse page which I like much better, tweeting and retweeting others, building my network of likeminded souls, after two weeks I am worn out! I want to retreat into my studio (OK, my kitchen) and play with clay. That's the point of all of this after all?

What I intend to do is to get organised about this. I'm gonna get strategic on this mutha-humper's ass. The trick is not to do everything, but to channel effort where it brings the most reward. I'm going to stick to #uketsyhour twice a week, to keep retweeting and promoting the friendly people I come across and to keep an eye on who returns the favour and who does not. I'm going to do my #shoutouts to the people that I feature on my RebelMouse page, and I'm going to share tidbits of fun with my Facebook likers on my FB page. The rest can go hang... for now.

The trick to being a good editor is being able to quickly and calmly filter out the dross. If you try to include every single news story in your weekly digest then you're going to be coding til midnight and nobody wants that. You'll give yourself RSI from all the typing and your readership won't appreciate wading through mountains of irrelevant stories to get at the jewels hidden beneath. Neither of you will be able to see the wood for the trees. The trick is to prune wisely, to focus effort on maintaining an overview, and to know when to stop, take a step back, and review.

So with that in mind, follow me on RebelMouse, like me on Facebook and follow me on Twitter, and know that the information you will receive will be incisive, relevant and timely, and hopefully occasionally heartwarming and/or funny too, with no extraneous crap. Lord knows, we all have to wade through enough of that as it is without me adding to the noise.